Fashion Label

I have chosen to complete my fashion shoot on the fashion label Zara. 

There photos are very natural and casual on the website, this gives a more inviting and friendly feel towards the images, making the customer want to buy the item. In some of the images, the models are casually walking about, and sometimes the images even have the lighting equipment in them. As the models a doing basic things, it is effective as it brings the focus to the clothes as the models themselves aren't doing much. For my images, I want to mimic the casualness of the models.

I was doing some research on the Zara website and I came across this:

It tells you the names of the photographers that they use. I am going to do some research into some of these people so I can analyse their work.